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Market Research Lead


This is a Part-time position in Gatineau, QC posted October 17, 2021.

” LIFE AT BRP We create innovative ways to move – on snow, water, asphalt.

In the air, on the ground and everywhere in between.

Built on a 75-year tradition of ingenuity and intensive customer focus, BRP is headquartered in the Canadian town of Valcourt, Quebec and operates manufacturing facilities in Canada, the United States, Mexico, Finland, and Austria.

We have a total workforce of more than 14 500 driven, resourceful people.

Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on
– and off-road vehicles, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft.

We support our lines of product with a dedicated parts, accessories and clothing business to fully enhance your riding experience.

Because it’s not about the destination.

It’s about the journey.


We are passionate and qualified; by joining BRP, you will evolve within an experienced team that will welcome you with open arms.

Follow us on: LinkedIn BRP; Twitter BRPnews; Facebook BRPinfo.


To be part of a dynamic team that thrives on challenges To hone your leadership and marketing skills To play a key role in market research and act as an advisor to our internal partners YOUR KEY RESPONSIBILITIES Reporting to the Manager, Data & Marketing insights, the Market research lead will play a key role in BRP’s Marketing insights department.

This indeterminate position will be based out of Montréal or Sherbrooke.

Your key responsibilities will include: Responsible for oversight/consultation on all market research studies Deliver capability and understanding across the organization for market research and share knowledge and best practices across enterprise Work with internal teams on briefing to ensure we have a good approach (Qual Survey, data mining, Correlation study, etc).

In collaboration with 3dr parties, define research project scope and structure and develop the research project plan; Responsible for developing and maintaining relationships with third party suppliers to remain abreast of cutting edge analyses, and to ensure appropriate service during the course of study execution Support BRP stakeholders in the interpretation of research results, delivering strategic points of view and guidance.

Support and facilitate consumer survey coding when relevant.

Work with colleagues in the marketing insight department to develop and improve insights tools, find synergies with Consumer analytics data and web analytics data.

YOUR QUALIFICATIONS AND SKILLS Relevant undergraduate or postgraduate qualification Minimum 5 years of consumer and business to business market research experience Excellent verbal and written communication skills in English and French Superior ability to provide strategic advice and analysis Experience with quantitative and qualitative primary research Ability to perform in a dynamic, multidisciplinary and multi-tasking environment with tight deadlines Strong project management and organizational skills Experience of using survey platform tools including Qualtrics The position can be based in Montréal or Sherbrooke Office.

Home office policy in place to work partially from home.