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Marketing Operations Specialist

Lone Wolf Real Estate Technologies

This is a Contract position in Outaouais, QC posted September 29, 2017.

JOB SUMMARY:

We are looking for a motivated Marketing Operations Specialist to assist with the management of the performance and optimization of the marketing department’s effectiveness, including detecting emerging customer and/or market trends, and providing timely and accurate reports, dashboards and analyses to respond to market challenges.

ESSENTIAL RESPONSIBILITIES AND DUTIES:

  • Act as a liaison to many other departments (IT, Sales Ops, sales teams/leaders, database maintenance, Customer Service)
  • Oversee the marketing technology stack and related training
  • Maintain lead and contact data
  • Assist with the management of Salesforce to perform as needed for business development, reporting, analysis, and sales; manage all integrations with marketing technology to and from Salesforce
  • Maintain customer and prospect records and databases without interfering with financial integrations
  • Assist Sales Support as needed with workflow, trigger updates, field creation, record type management, and page layouts
  • Oversee spend in salesforce for all marketing initiatives
  • Manage all assets in Marketo
  • Conduct and analyze all ad hoc data requests
  • Manage the marketable Marketo Database
  • Manage all data imports (trade shows, webinars, list purchases)
  • Manage relationships with PPL vendors, list vendors, marketing technology vendors

QUALIFICATIONS:

  • 3-5 years’ experience as a Marketing Ops person
  • Bachelor’s Degree in Marketing or a related field

KNOWLEDGE/SKILLS/ABILITIES:

  • Experience with reading code
  • Strong Microsoft Excel skills
  • Experience in writing custom formula fields
  • Strong analytics and reporting skills (ROI, CPL, CPO, MIB, MOB)
  • Knowledge of database marketing including list segmentation, list manipulation, list quality and data hygiene and data management
  • Experience with managing a marketing calendar
  • Skilled in process development and documentation
  • Strong project management skills
  • Strong presentation skills
  • Ability to provide creative solutions to problems
  • Ability to engage in Strategic planning
  • Ability to think globally and outside of the box
  • Ability to be a team player and work cross-functionally

How to Apply