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Demand Generation Manager

Lone Wolf Real Estate Technologies

This is a Contract position in Outaouais, QC posted October 12, 2017.

Lone Wolf is looking for a smart, ambitious and experienced B2B demand gen expert with exceptional storytelling and editorial skills to help us plan and execute growth campaigns.

The ideal candidate will be a data-obsessed, well-rounded marketer, with a killer instinct for running campaigns that outperform and drive new leads to the sales funnel.

Responsibilities:

· Own the creation of a world class demand generation program which meets goals for leads, MQLs, SQLs and Opportunities.

· Own the distribution of our content and messaging across the channels that matter to our prospects and customers.

· Plan and execute campaigns across all channels including email, PPC, social, display, nurturing, retargeting, print and experiential.

· Forge a strong relationship with sales including regular communication and service level agreement (SLA) between marketing and sales.

· Work with management to set overall strategy through analysis of historical data.

· Forecast and present to senior management and help the marketing organization achieve greater marketing success.

· Work with cross-functional groups including (but not limited to) sales, marketing, data and strategy teams to develop marketing campaigns that drive qualified leads resulting in revenue.

Qualifications:

  • 5+ years experience in demand generation, integrated marketing campaigns, and marketing automation; preference to candidates with B2B marketing experience.
  • Salesforce and Marketo experience required.
  • Real Estate industry or SAAS experience in a plus.
  • An appetite for growth and proven success driving a high volume of inbound lead generation.
  • Clear, concise communication skills, particularly written communication, are a must.
  • Proven ability to effectively execute integrated, streamlined marketing programs.
  • Understand best practices re: customer acquisition, lead generation, content, SEM, SEO, email marketing, and B2B demand gen.
  • Creative thinker that has the ability to bring new ideas to the table.
  • Analytical in nature and you’re someone who is relentless about measuring all you do.
  • Comfortable with analyzing and presenting data to internal and external teams.

How to Apply